For a lot of local businesses, your Google Business Profile is the first thing a new customer sees, before your website and before they ever talk to you. Most profiles were set up once and never finished. This kit walks you through every part of yours, in the order that makes the biggest difference.

What’s inside

• A 22-page guide and workbook (PDF). Nine sections covering ownership and verification, your basic info, categories, services, your business description, photos, reviews, posts and upkeep. Each step explains what to do and why it matters.
• Worksheets for choosing your categories, listing your services, writing your description and planning your photos.
• Editable templates (Word file, works in Google Docs). Review request emails, texts, an in-person script, a follow-up, a counter sign, and replies for positive and negative reviews.
• 12 months of post ideas and a weekly, monthly, quarterly and yearly upkeep routine.
• A printable checklist of everything in one place.

Who it’s for

• Small business owners who’d rather handle their own profile, and want to do it right.
• Anyone who set up a profile years ago and hasn’t touched it since.
• Service-area businesses that work from home or travel to customers.
• Office managers or team members who’ve been handed “the Google thing.”

What makes it different

Every recommendation is based on Google’s own published guidelines, reviewed in October 2026, and the rules that matter are quoted or pointed out directly. There are no keyword-stuffing tricks or shortcuts that put your profile at risk of suspension. And instead of a bare checklist, each step explains the reasoning, so you can make good decisions for your own business.