Blog
Practical marketing advice for small businesses, with the reasoning behind it.
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Would you choose your own business? Try walking through it like a customer
The quickest way to find where you’re losing customers is to go through your business the way they do. Here’s a six-step walk-through, and what to do with…
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Is your email list quietly working against you? A 30-minute check for small businesses
A practical email list health check for small businesses: why lists decay, delivered vs deliverability, SPF, DKIM and DMARC explained simply, and a 30-minute scorecard.
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When everyone sounds capable: what I brought home from UNBOUND 2026
Field notes from UNBOUND 2026 for small businesses: what AI can’t copy, why agreement beats clean data, starting with one customer signal, the belonging economy, writing for AI…
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Is your Google Business Profile actually finished?
Your Google profile is often a customer’s first impression, and an incomplete one affects whether you show up at all. Here’s what to check, and why each piece…